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Thursday, November 20th, 2008

What stories do your shoes tell?


John Travolta’s shoes in “Saturday Night Fever” tell a story. Travolta’s strut is smooth, driven and cocky. His stride synchronizes perfectly with the Bee Gee’s “Stayin’ Alive.” Used in one of the earliest cross-marketing campaigns, those few moments of wordless cool shot Travolta and the Bee Gees to heady fame. My first encounter with this sequence left me demanding, “Who is this guy, and what (or who?) can’t he do?

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