It’s no surprise that retailers across the country are attempting to lure people into stores with splashes of color. The economic and climactic winter have some designers playing it safe with black, gray, and white, but that can’t last for long–color is just too much fun. Macys’ windows here in downtown Portland proclaim, “Welcome back color,” and feature color schemes of black, white, and one punchy color, like tequila sunrise orange. My favorite grouping shows a lovely swirl of cerulean blue, black, and eggplant. That touch of dark purple eggplant is perfect for the present economic environment—it’s not as irrationally perky as pink or orange, but it still allows a sense of style and mystery into the otherwise basic spring color schemes. And so, in hopes that in some small way this post will lead more designers to feature dark and dusky eggplant tones, here are thirteen examples of hot new eggplant-colored fashion.