Jimmy Choo doesn’t do things halfway. The son of Chinese immigrants announced today that he will further contribute to shoe fashion excellence by opening a school for shoe design in Malaysia.

The iconic shoe guru, whose designs wooed Sex and the City viewers, says this will be the first of a string of academies spanning the globe. Mr. Choo explained his grand branding plans, telling the Star, “Once it is established, the academy can be licensed all over the world under the Jimmy Choo label.”

The web is already abuzz with the little news that has been released about this network of “Couture Shoe Academies.” Mr. Choo certainly knows how to attract the right fans; he was recently honored when Mrs. Obama wore a stunning pair of Jimmy Choo Glacier pumps to her husband’s inauguration ceremony. No stranger to fame, Mr. Choo recently stated that Katie and Tom are two of his favorite clients, because they send hand-written thank you notes. I can only wish it were that easy for me to obtain Choo beauties.