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November 20th, 2008

What stories do your shoes tell?

John Travolta’s shoes in “Saturday Night Fever” tell a story. Travolta’s strut is smooth, driven and cocky. His stride synchronizes perfectly with the Bee Gee’s “Stayin’ Alive.” Used in one of the earliest cross-marketing campaigns, those few moments of wordless cool shot Travolta and the Bee Gees to heady fame. My first encounter with this sequence left me demanding, “Who is this guy, and what (or who?) can’t he do?

If you’re like me, you have story shoes of your own. You might even direct the story of your day through your shoes. Strap on those power-walk, sleek-heeled Kara boots and you might find your day unfolding like a corporate thriller.

BV1627 by Biviel

BV1627 by Biviel

What a difference a pair of shoes can make. Feel punky and fed up with the world? Instead of perfecting the perpetual sneer, you can express yourself through a pair of lace-up Biviel B1627s, shown at right. An alternative day certainly stretches before you in these in-your-face beauties. The Shoefly commercial shown above and in select theaters tells its own story… of those who have found their sole mates.

You can find your shoe story sole mate at Shoefly. Personally, I’m plotting for Camper’s Twins Bombays… those unexpected yet completely congruent stripes seem destined to lead me to a life of intellectual adventures. Sigh. Don’t you just love how style can change your whole outlook?


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