Is the whole world turning green? It certainly seems so, considering Payless Shoes’ recent development of environmentally friendly shoes. Just a few years ago, consumers looking for environmentally friendly shoes had few designer choices, typically found exclusively at boutiques and online distributors.
Touted as the "first-ever affordable green footwear line," the new line is appropriately priced for the nationwide shoe retailer; most pairs are $30 or less. The materials used are earth-friendly, and include organic cotton and linen, hemp, recycled outsoles, and "eco smart packaging."
In this momentous election year, perhaps it’s no surprise that Matt Rubel, CEO of Payless’ parent company Collective Brands, says, "…green items
are often expensive and inaccessible to so many. With our mission to
democratize the latest ideas in footwear and accessories, we are in the best
position and proud to bring forward a green footwear line that is affordable
and accessible to all (emphasis mine)." (Doesn’t it sound a little like he’s running for office?)
Rayne Oakes serves as the eco consultant for Payless’s new line. According to a Collective Brands press release, "Oakes will be involved in seasonal line reviews focusing on materials use and
aesthetics for the product, packaging, and in-store materials, as well as
participate in other marketing activities for the brand."
The new line will appear in 500 Payless stores across the country beginning early next year, with certain styles available in 1,000 stores.
Photo by Dan Foy.
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