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October 28th, 2008

Diving Stocks Lead To Rising Heels?

Maybe you’ve heard of the lipstick effect, which states that women buy more small, feel-good treats like lipstick during recessions, while spending less on big-ticket items like jewelry and clothes.  Now retailers in the UK are pushing a new theory:  that the financial downturn is linked to a recent increase in high heel sales.  As Lesley Thomas writes for the UK Telegraph,

"The store has noticed that despite – or, I would
suggest, because of – the credit crunch, the women of Middle England
have worked up an appetite for skyscraper heels.

You have got to hand it to the female psyche: what could be more logical than a few extra inches to lift us out of the doldrums?"

Ms. Thomas also points out that designers’ newest creations are fulfilling this new new craving for height.  French designer Christian Louboutin, for instance, is creating an eight inch heel, a height often reserved for specialty fetish stories.

If you’re not used to such height, the article suggest scuffing the bottoms of slippery new aquisitions to increase traction.  Gel inserts may help reduce potential pain– but wait until you start to notice discomfort before chillin’ like a villain, as it were.  Look for support for the ball of each foot.  Finally, if dramatic heels are just too much for you (after all, the human foot wasn’t designed to be constantly on tiptoe), consider adding height in the toe as well.  This sort of platform approach will increase your comfort, as well as your height.

Shown above at right:  The Double Dare by Naughty Monkey.  With 4-inch, stable heels, they shouldn’t be overly accident-prone.  Their open-toe design should increase comfort as well.

Top photo by Kai Chan Vong.


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