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August 4th, 2008

Nine West and New Balance team up to serve form and function

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The old saying "sometimes you have to be uncomfortable to look good" is just that, old. Today’s fashionista is less willing to sacrifice function for fashion. In step Nine West and New Balance.

The two shoe companies have paired up to create the "New Balance for Nine West" shoe line that marries the brands’ respective reputations. One that combines Nine West’s styling with New Balance’s insole technology to make sure women no longer have to make a sacrifice when they go out. They want you to look good and be comfortable. Sounds fair.

The line will include more than 20 different types of lace-up sneakers, sandals and slip ons in the $70-$100 range. Creatives from both companies collaborated to select materials, colors and shoe design, and both will produce the shoes. The "New Balance for Nine West" line will be available at New Balance and Nine West stores, as well as on www.ninewest.com.

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