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November 8th, 2007

OSOYOU.com, the “Facebook of Fashion”

You shoe mavens should check out OSOYOU.com,the hottest thing to come out of London since plaid skirts and knee-highs, and what many fashionistas are touting as the "Facebook of Fashion." It’s a first-of-its-kind social network where women can shop and meet others who share the same passion for fashion as they do.

The site offers many different tools for women to share their style, shop and chat with others. They can create their own Stylefile, which is a profile of all of their favorite fashion and beauty items. Then, they can browse others’ Stylefile’s and add them to "My Most Stylish," which is the equivalent of MySpace’s "Top 8," but instead it ranks who the user thinks has the best style. Beyond the networking aspect of the site, users will be able to read about the latest celebrity looks, special offers and more in the world of fashion. Users can ask other users questions, answer questions and compare shopping trends with cyber-friends.

The creators of OSOYOU.com did their homework too. Forty-nine percent of internet users are women, 88 percent of which use it daily, and that’s not all; 22 percent of their time on the internet is spent clothes shopping. One more figure for you: 60 percent of clothes shoppers ask their peers for guidance. So if you were asking "will this site be successful?" then I’m sure you can draw your own conclusion now.

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