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March 26th, 2007

Shoe News- Nike tunes your run

I’m sure a lot of you have heard of the iPod compatible running shoes by Nike, but in recent news Nike announced it would add the ‘Nike +’ technology to all the running shoes it manufactures. As of now you can expect to pay upwards of $100 for a Nike + shoe capable of ‘tuning your run.’ Once the plan is in place, runners and walkers will be able to adopt the iPod technology in the less expensive shoe models, which is good news to those who don’t fancy spending a lot on athletic shoes.

The real question to ask is, what’s next? Will Apple try to adopt this technology in other brands, or does Nike have exclusive rights? I ask because it would be interesting to track my steps and ‘tune my walk’ while wearing a pair of designer shoes. Interestingly enough, Nike does own the Cole Haan brand. Integration possible.


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