Italy, a country once none for breeding innovative fashion brands and setting trends across the global fashion arena, is finding itself in fashion turmoil. This as a result Italy sitting on the losing end of a fierce competition with countries such as China, France and India.

With behemoth Italian brands like Armani, Dolce Gabbana, Prada and Gucci losing their national luster as a result of cheaper production in other countries, Italian fashion is struggling. The New York Times, featured this very problem concerning Italian fashion.