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January 16th, 2007

J. Crew’s Brand Extension – Madewell 1937

There is a lot of conversation circling the blogosphere around J. Crew’s new brand extension, Madewell 1937. I’m not entirely sure what to think about Madewell 1937, as there are currently only two stores, one in Texas and the other In Los Angeles. Their website is a pain to navigate. However, I did see a few cute pairs of boots among the handful of products on Madewell’s difficult flash site.

At first glance, I believe Madewell 1937 is to J. Crew what the Gap is to Banana Republic. Madewell’s  pricing structure still reflects designer clothing, but seems to still be slightly lower than that of J. Crew products. 

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One Response to “J. Crew’s Brand Extension – Madewell 1937”

  1. Leather Shoulder Handbags Says:

    Leather Shoulder Handbags…

    Unconventional good stuff here. I normally don’t find nothing but junk but when I get something I know my people will like I link back. This is good stuff and I hope you don’t mind if I add a link back to you from my website….

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