There is a lot of conversation circling the blogosphere around J. Crew’s new brand extension, Madewell 1937. I’m not entirely sure what to think about Madewell 1937, as there are currently only two stores, one in Texas and the other In Los Angeles. Their website is a pain to navigate. However, I did see a few cute pairs of boots among the handful of products on Madewell’s difficult flash site.

At first glance, I believe Madewell 1937 is to J. Crew what the Gap is to Banana Republic. Madewell’s  pricing structure still reflects designer clothing, but seems to still be slightly lower than that of J. Crew products.